Global trends in the beauty-industry
Beauty-industriya never does not stand still. In the work and policy the leading brands aim not only to make the maximum profit, but also to observe eco-friendly, individual and honest approach to consumers, to be based on the current global trends.
Trends and principles of the industry
In the forthcoming season the data of waste to zero will be one of the fundamental principles. Brands aim if not to exclude them completely, then to minimize the remains, having reduced their total amount. Heads of leading companies are sure that it is impossible to regard as of paramount importance profit, it is necessary to make investments into zero waste to keep steady position in the future.
The transparency and honesty with clients assumes the maximum openness of brands in the work and policy. Today consumers have knowledge and ability allowing to find low-quality or dangerous goods, to understand structures and the ingredients used by firms. Experts predict that ignoring of this fact will lead to refusal of consumers of all products of the unfair producer, to decrease in share in the market, and further to disappearance at all.
The Ecologichost by production of products and packing at many popular brands becomes integral part of the pursued policy. They aim to improve production, to reduce use of water and to release so-called "dry" products – in the form of powders. Some firms have absolutely refused packing and produce "naked" cosmetic goods.
In the conditions of the modern world, its mad rhythm of the company have decided to refuse multistage leaving and to pass to beauty-diet. It is less than cans, - quicker leaving. It is now staked on the multipurpose products combining in themselves high concentration of useful substances and at once several procedures. For example, one means can be directionally at the same time on toning, bleaching and moistening.
One of innovations in the modern beauty-industry – start of the line of cosmetics developed especially for people with average and dark shades of skin. Further brands will pay more attention to individual signs of consumers at study of concepts of new means.
The great popularity is gained by also natural and organic products without chemicals, preservatives and fragrances, the means including in the structure probiotics, water-based aromatic compositions.
Cosmetology trends
Use of special powder will become the main novelty in the nail-industry. Its main differences from varnish and gel polish consist in simplicity of drawing and long firmness. Nails fall to the container with powder, then the surface of nail becomes covered by top. It is not required to dry by means of lamp. The result keeps up to 4 weeks, and is removed means for varnish removal.
The Mikroneedleing or mesoroller has found great popularity as the means helping to struggle effectively with signs of aging, to narrow pores, to improve microcirculation of skin in house conditions. But its use causes controversy as the procedure is capable to entail microinjuries, and to hold it out of salon it is not always possible to carry out in sterile conditions. As alternative to mesoroller patches with microneedles have been created. At contact with skin they are quickly dissolved and get into the deepest layers that not always manages to be reached even in beauty shops.
Transition from serums to ampoules – the leading world brands have begun to pursue such policy. The ampoule thanks to the packing allows product to reach the fresh consumer.
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